dr Mariusz Piątkowski
personal brand identity
Finding a good gynecologist is very important for every woman. From my personal experience and many woman I know I can tell that it always preceded by a reaserch. I have that in mind when doctor reached to me to help him build his brand. I wanted to develop trustworthy, warm, calm but at the same time knowledge and clinical experience base brand.
A personality we create is natural, clear, direct, based on knowledge and exeperience.
Brand tone of voice is didactic and driving, helpful for woman to solve their problems.
The project’s visual identity incorporates modernity and knowledge through typography
and bold colors, and delicate and softnes through illustrations style.
Brand tone of voice is didactic and driving, helpful for woman to solve their problems.
The project’s visual identity incorporates modernity and knowledge through typography
and bold colors, and delicate and softnes through illustrations style.
A fresh logo
New, custom wordmark consists of functional geometric and modern grotesk Factor A, which has cold geometry, class but also warmth. "P" letter is designed to reference a ribbon symbol of a women fighting with cancer and simplified shape of a ovaries.
The typography is based on a combination of two fonts: the serif Newsreader that we use in the case of titles, highlights and the sans-serif Montserrat, which we use in longer information content, large blocks of text, or signatures.
The typography is based on a combination of two fonts: the serif Newsreader that we use in the case of titles, highlights and the sans-serif Montserrat, which we use in longer information content, large blocks of text, or signatures.
Change the visual comunication
I want to give new brand voice, that felt calm, warm, friendly, but still very professional. Natural, warm colors bringing peace and harmony to the entire identification, and goes well with the illustrations.
To capture the spirit of knowledge, safety and trust I developeda painterly, a bit dynamic illustration style. I tried to make them to tell the story, reflect natural portraits of a people and situations, be warm and trustworthy. The drawings are big part of a website and social media posts.